MICRO INFLUENCERS
ARE MAJOR
A substantial difference between this year’s poll and the one we conducted two years ago is that teens, when asked to name those who most inspire their shopping habits, now seemed far less interested in big celebrities and influencers with millions of followers (like, say, Devon Lee Carlson). Instead, they tended to bring up smaller social-media presences with follower counts in the 10,000-to-100,000 range. We talked to a handful of these so-called microinfluencers to find out which items have gotten them the most engagement (with no brand affiliation involved).
Cailey Ork
from the boys’ section at Walmart.”
“These camo pants are
Sophie Wood
“One of my most major fashion staples is adding men’s hats to my outfits— like this ‘NY L.A.’ one from Grailed. It’s definitely my most frequent DM, as most people don’t realize I usually find them in the men’s section rather than women’s, in my boyfriend’s closet, or thrifted.”
Kate Glavan
“Everyone is asking about what’s on my feet for my runs around NYC.”
Deja Foxx
“I posted about my experience with the Nexplanon birth-control implant and had so many people in my DMs wanting to know more. Some shoppable products that go along with it:
Flex menstrual discs, which are a must when switching birth control; Sustain condoms because the implant doesn’t protect against STIs; and Curology, which helped me keep my skin in check with hormone changes.”
Alivia McKenzie
“[The items] I get asked most about are probably my sweatshirt and sweat suit from Okay to Rest; it’s a small female-owned brand out of Vancouver with thoughtful messaging and the perfect relaxed fit.”
Magda
“When I first started wearing these rings, just before the brand got huge,
I was getting a lot of DMs from people asking where they’re from and how they could get their hands on one— some people even asked if they could buy them off me since they were selling out so quick.”