For AN ACTUALLY WORTH IT $13,500 BIKE

STRICTLY CYCLING COLLECTIVE 525 W. 30th St.; strictlycyclingcollective.com

long before eric min bought his first Pinarello Dogma, he knew he’d buy it from Strictly Cycling Collective. Dogmas are obscenely fast, responsive, and light Italian racing bikes—five of the six last Tour de France winners have ridden them—and the Collective is one of the very few places that sells them in the city. “I heard of it before I could feasibly shop there, but once I could, I never looked back,” says Min, the CEO of Zwift, a virtual-world cycling platform. The Collective, which originally opened in New Jersey in 1994, sells four brands of high-end bikes: Pinarellos, Specialized, Assos, and its own brand, Strictly. Besides the Dogma, it sells models like the 13-pound S-Works Aethos road bike ($13,500) and the Turbo Creo e-bike made for mountain cycling ($9,750.) Min heads to the Hudson Yards shop (which has a café and a Retül Bike Fit rig for a hightech fitting) anytime a new Dogma model comes out so that its “highly knowledgeable mechanics” can keep his bike in shape in between upgrades.