New York Post

Bacardi gets a ‘rum’ for its $$

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Watch out, Bacardi. The bestsellin­g Puerto Rican rum is about to get stiff competitio­n from about a dozen Cubanmade rums Americans can now bring back to the States — albeit in small quantities.

There’s Havana Club, the wellknown brand that produces seven tasty variations, and is comparable to Bacardi, rum experts say, and a slightly woodsier type called Santiago de Cuba, which runs about $36 a bottle online.

Ron Cubay rum is made only from Cuban sugarcane molasses and averages about $28 a bottle, slightly more than rum options available in America, like Bacardi and Captain Morgan.

For now, Americans are capped at bringing back $100 worth of tobacco and booze com mbined.

But ex perts anticipate the Cuban rum industry could explode if Congress lifts the import ban.

“All other Cuba [rum] brands will be wondering right away, can they bring their product into the US?” said Miamibased rum expert Robert Burr.

Burr said he believes big seller Havana Club, which lost a trademark battle in the US to Bacardi in 2006, will be the first to snap up the opportunit­y to sell in America, only under a new name.

“We think we’ll see Havana Club rum enter the US as Havanista rum to avoid the trademark issue,” said Burr, who hosts the Miami Rum Renaissanc­e Festival. “It’s just like Bacardi — it’s a namee you can aimm at.”at” LiaL Eustache ewich

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