GREEN GRIN OF TEXAS

Masters champ, back story marketers’ dream

Twentyoneyearold Masters champ Jordan Spieth received more green on Sunday than just the traditional jacket. Spieth, who has a tremendous back story, made himself into a household name with his recordbreaking win. The Texan is already being chased by bigname marketers aiming to get him on board to promote their products. The new sports star has only 337,000 Twitter followers and 97,000 Facebook fans — and that’s after the Masters win — but he’s about to get really big. “He’s on fire. I’ve had five calls about him already,” said United Talent Agency boss Jarrod Moses, who connects brands to stars, said. Among those categories calling Moses for details are: “An auto brand looking to appeal to millennials, sports drinks, confections, eyewear and airlines,” said Moses. The brand expert says the golfer could command a handful of threeyear deals valued at as much as $ 15 million over the term. Moses says Spieth’s story — his 14yearold sister Ellie has special needs and his girl friend Annie Verret is his childhood sweetheart — make for an attractive package. Spieth’s major sponsor, athletic firm Under Armour, has already made out thanks to its early support. Last year, it became the secondlargest athletic company in the US behind Nike. The athletic retailer just signed a new 10year deal with Spieth, announced just ahead of Sunday’s win at Augusta National. Spieth played in head-to-toe Under Armour logos, and the outfits he wore are already on sale. Under Armour stock also got a boost on Monday, jumping 1.6 percent. Shares have climbed 25 percent year to date. Spieth’s other marketing partners include Dallasbased AT& T, Titleist, Rolex, Perfect Sense Digital, NetJets and SuperStroke Grips. He is repped by Lagardere Unlimited’s Jay Danzi. Last year, Spieth made $ 12.3 million, with $ 6 million coming from offthecourse business deals, Golf Digest reported. The Masters win alone netted him $ 1.8 million. Whether Spieth and fellow youngster and rival Ireland’s Rory McIlroy can attract a younger audience to the sport remains to be seen. “I hate to be a naysayer, but having guys like Spieth and McIlroy will help minimize the decline,” Pat Rishe, founder of research firm SportsImpact, told The Post. However Rishe doesn’t think interest in golf will return to that of the glory days of Tiger Woods in the early 2000s. Separately, CBS ratings for the Masters Final were up 23 percent vs. 2014. CBS netted a 9.6 overnight rating, and viewing peaked on Sunday with 11.5 million.