New York Post

Trump’s crowning victory, sells pageant

- By RICHARD MORGAN rmorgan@nypost.com

Donald Trump made a quick profit on Monday flipping the Miss Universe Organizati­on to a Hollywood talent agency — just days after the developer gained complete control of the company that sponsors three beauty pageants.

Terms of the sale to WME/IMG were not disclosed, but Alan Garten, general counsel at the Trump Organizati­on, told The Post that Trump “did very well.”

Trump gained full control of Miss Universe just last week when he bought from NBCUnivers­al the 51 percent of the company — which includes the Miss Universe, Miss USA and Miss Teen USA pageants — that he didn’t already own.

NBCU had an incentive to sell after it pulled the plug on broadcasti­ng the pageants in June following the harsh comments Trump made about Mexican immigrants while announcing his candidacy for the White House.

Trump has threatened legal action against NBCU for its actions. He obtained the 51 percent stake last week “as part of the settlement of his litigation against NBCUnivers­al,” WME/ IMG said in a statement on Monday.

Trump had acquired 100 percent ownership of the Miss Universe Organizati­on in 1996. He sold a stake in the company to NBCUnivers­al once the Peacock Network began broadcasti­ng the Miss Universe and the Miss USA pageants in 2003.

WME/IMG already produces more than 20 fashion weeks a year in such cities as Berlin, New York and Sydney. It has also served as an executive producer of the Miss Universe competitio­n, which is distribute­d in more than 190 countries and seen by more than a halfbillio­n people a year.

Trump claimed the pageants were in “serious trouble” when he first bought them but are now successful.

The Post’s Page Six on Aug. 25 exclusivel­y identified WME/IMG as being “among the top bidders” for Miss Universe.

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