Crotch-grabbing Marshawn is Pepsi’s new soda jerk

THE consolidated forces of TV and marketing continue to urge Americans to run backward, as fast as possible.

Marshawn Lynch twice last season, including the NFC Championship game, took advantage of postTD attention to purposefully grab his crotch. Class act. He was fined both times by the NFL, as if he cared.

After the NFC Championship, the NFL quickly produced and shipped framed photos of Lynch’s second crotchgrab, selling them for $150, but then, as a matter of toolate institutional control — media ridicule — removed them from sale.

And now chosen to star in Pepsi ads is Marshawn Lynch. Clearly, Pepsi likes his style.

Two weeks ago, Bengals defensive back Adam “Pacman” Jones, recidivist misanthrope, dislodged the helmet of Raiders receiver Amari Cooper, then, with Jones kneeling atop Cooper, slammed Cooper’s head against the helmet. While this might have appeared as an aggravated assault, CBS last week reported the episode as “a tussle.”

Soon, in concert with pandering to the worst acts, suspensions will be reported as “byes.”

Fantasy league ads have surpassed locusts as airborne plague. Monday’s JetsColts on ESPN was sponsored by DraftKings and FanDuel. The latter, writes reader Mark Morley, he pronounces as “DamnFools.”

Monday morning’s prerecorded DraftKings radio ads touted Tony Romo as a good Week 3 pick (bet). Romo’s left collarbone was broken the night before.

And the WNBA’s New York Liberty wear jerseys that identify them on the front as the DraftKings. Jim Dolan’s MSG bought a piece of the bookmaking operation, too.