TIME FOR A QUICKIE
TiVo’s 32-min. hour
TiVo is about to offer TV viewers a chance for a quickie — every night.
The DVR maker is expected to introduce on Wednesday new technology that will allow users to view programs 30 percent faster than normal — without any audio and video distortion, it said.
Called QuickMode, it will take the 45 minutes of programming wrapped around commercials during an hour show and knock it down to 31¹/₂ minutes, TiVo said in an interview.
The feature’s biggest breakthrough, though, is “pitch correcting” speeded up audio to keep even slow talkers from sounding like hypedup warblers of Valleyspeak.
The company is also expected to unveil a feature called SkipMode — which allows users to skip commercials entirely by pressing a single button.
“It’s fastforward perfect,” TiVo CEO Tom Rogers told The Post. “It does away with the problem we call ‘ premature playage,’ ” he said, referring to that frustrating exercise of trying to stop fastforward precisely when a commercial break ends.
Using both new features, TiVo users can skip 15 minutes of commercials and 13¹/₂ minutes of programming — for a time savings of 28¹/₂ minutes. That means it takes 31¹/₂ minutes to watch a onehour show.
Rogers called time savings “a gamechanger in getting you to and through your content.”
The new recorder is called the TiVo Bolt — and it may make TV networks and advertisers a little uneasy.
After all, on introducing a commercialskipper called AutoHop three years ago, Dish Network landed in court. And though it prevailed there, both ABC and CBS got the satellite broadcaster to retreat as part of their carriage-renewal contracts.
Rogers’ position is that TiVo’s new DVR — available at tivo.com in two versions, priced at $299.99 and $399.99 — will slow the exodus from payTV to overthetop alternatives.
Whereas the AutoHop automatically skips commercials, the Bolt requires viewers to reach, actively, for the remote. And half the time, according to TiVo data, even viewers equipped with ad-busting technology remain passive throughout commercial breaks.
“We’ll help hold more people to linear, adsupported TV by giving them a way to control it,” Rogers said.
However, for those who opt to save as much time as they can, the Bolt’s two new features can free up the equivalent of 36 days per year.