Arvey getting in bed with Pecker

National Enquirer publisher American Media Inc. ng with two TV part

a “Law and Order”like ripped-from-the-headliness endeavor.

Only thhe headlines in this case willl be from the Enquirer —— or AMI sister brands like Men’s Fitness, Rane.com and Star. re delighted to bring s of AMI story-tell-life with innovative, fresh new programi ng,” AMI Chief Execut ive David Pecker said Monday while announcing his company’s production agreement with The Weinstein Co. and Jupiter Entertainment.

Dylan Howard, AMI’s chief content officer, will work with Stephen Land, Jupiter’s CEO, on developing and producing original TV, film and digital content for the stillunnamed venture. Patrick Reardon, Weinstein Co.’s executive VP of television, will oversee distribution of that content.

Equity, licensing and distribution terms for the three parties were not disclosed.

The venture will initially focus on unscripted programming and soon announce a reality project, the companies said.

And given the possibilities on the Enquirer’s Web site — from “Pamela Anderson Joins Naked Finale of Miley Cyrus Tour” to “Sicko Comic Bill Cosby Sues Supermodel Beverly Johnson” — there should be no shortage of project ideas.

Jupiter, majorityowned by European broadcaster Sky, is already in the unscripted business — from docusoaps like Animal Planet’s “Wild West Alaska” to longrunning series like Oxygen’s “Snapped.”

Jupiter’s expertise in celebrity/crime dramas was instrumental in AMI’s adding it to the mix, sources said.

The Weinstein Co. also has an unscriptedTV production unit, known mostly for its “Project Runway” series on Lifetime. “There is an enormous, untapped opportunity at AMI to develop unique and engaging programming,” Harvey Weinstein (left), cochairman of Weinstein Co., said of the venture.

AMI’s flagship brand long ago served as the foundation of a daily syndicated show. Called “National Enquirer TV” in its maiden 1999 season and “National Enquirer’s Uncovered” in the second season, the halfhour news magazine was said by one reviewer to have “trainwreck watchability.”

But with viewership down from 1.7 million, to 1.2 million, in two years, producer MGM Television, which paid AMI a licensing fee, pulled the show.

AMI currently has “OK!TV” in syndication.