New York Post

Muzik’s ‘smart’ move

New headphones taking dead aim at Beats

- By JAMES COVERT jcovert@nypost.com

It’s high time your headphones got smart.

That’s the pitch from Muzik — an upcoming line of sleek, highend headphones whose software can be updated to assist an everwideni­ng array of functions, including music, gaming, virtual reality and even onthefly language translatio­n.

Slated for launch this summer, Muzik’s new line also can identify your favorite songs with a Shazamlike utility and post playable links to the headphones on Facebook and Twitter.

They can do this with simple, touchandsw­ipe gestures on the sides that can be customized. The wireless cans also are equipped with onboard microphone­s that can take phone calls and take commands from voicerecog­nition software like Apple’s Siri algorithm.

“I truly wanted to change the DNA of this device,” Hardi told The Post, holding aloft a pair of Muzik’s upcoming “Convertibl­e” headphones, which come with both onear and overtheear modules that can be snapped on and off.

“Headphones are a device that nearly everybody in the world has, and yet they’ve seen the least amount of innovation.”

Last month, Twitter raised eyebrows at the CES gadget show in Las Vegas when the company revealed it had participat­ed in an $18 million funding round for Muzik.

Twitter, whose CEO Jack Dorsey has been scrambling for ways to attract new users, declined to comment on its bet. Some insiders took it as a wager that Muzik could pose a hightech threat to Apple’s Beats by Dr. Dre line.

Sources said Twitter is particular­ly interested in the musicshari­ng prowess of Muzik headphones, which can create a customized experience across a range of streaming apps like Spotify and Pandora.

Later this year, sources said Muzik will announce a slew of partnershi­ps to launch applicatio­ns for business, education, social networking and gaming.

“We’ve got accelerome­ters built in there, we have proximity sensors, we have motion detectors,” said Hardi, a fasttalkin­g, tattooed tech entreprene­ur who previously has worked on music software with stars like rapper 50 Cent.

Muzik also plans this summer to launch an inear “Sport” model whose fitnesstra­cking functions will include monitoring heart rate, oxygen levels and running pace and distances.

Priced at $299, Muzik’s headphones are slated for distributi­on at major retailers.

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