Game on for ads

DraftKings, FanDuel resume TV spots

Get ready for more daily fantasy sports ads this fall.

DraftKings and FanDuel are planning an ad blitz to remind sports fans they’re still in business after legal battles led both to shut down in New York state.

Gov. Andrew Cuomo signed a law last month that allowed the fantasy sports operators to resume business. Attorney General Eric Schneiderman shut them down last October after deeming them illegal gambling.

“This legislation strikes the right balance that allows this activity to continue with oversight from state regulators, new consumer protections and more funding for education,” Cuomo said.

FanDuel is breaking TV spots next week. The new commercials feature the hashtag #sportsrich and star Pooch Hall, an actor on Showtime’s “Ray Donovan.”

Unlike during last fall, when the daily sports fantasy operators flooded TV networks with cash, spending will be more measured this NFL season.

FanDuel, which forked over an estimated $100 million for ads, is spending less than half that amount this fall, according to insiders.

DraftKings has been gearing up for the NFL season as well. It has spent $4 mil- lion on TV ads in the past 30 days, according to measurement firm iSpot.tv.

Last year, DraftKings spent about $156 million on TV ads — more ads than any other marketer during the fall football season, iSpot.tv said.

Meanwhile, ESPN Fantasy, NFL Fantasy and Yahoo Fantasy, among others, have been upping their own game when it comes to luring sports fans.

Separately, DraftKings said Thursday it raised $150 million from a group of investors including Steve Case’s Revolution Growth.

Other investors include Accomplice, DST Global, FirstMark Capital, GGV Capital and Wellington Management.

The funding was raised at a valuation of around $1 billion, according to research firm Eilers & Krejcik Gaming.