New York Post

50M ON THE SPOT-IFY

Music streamer stretches its lead over Apple

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Spotify has reported via Twitter that it now has 50 million paid subscriber­s, a rise of 25 percent in less than six months, extending the music streaming service’s lead over its closest rival, Apple Music.

Launched in 2008, Spotify had 40 million paid subscriber­s in September. The company tweeted the 50 million figure on Thursday, the same day messaging app company Snap pulled off its massive share sale that bodes well for other tech companies considerin­g a flotation.

Apple, which launched its music service less than two years ago, had about 20 million subscriber­s in December and its entry looks to have done little to slow the rapid growth of its older Swedish-based rival.

Spotify, which has yet to show a profit as it spends to grow internatio­nally, is now looking at a possible stock market listing in the US, online news portal TechCrunch said last month.

A company spokeswoma­n declined to comment on Friday on when it might seek a listing.

But a partner at a leading investor in Spotify, venture capital firm Northzone, said late last year the company could start to become profitable as early as 2017 after years of focusing squarely on “growth, growth, growth.”

Spotify is the most highly valued venture-backed startup in Europe, and according to media reports is considerin­g a listing on Nasdaq and potentiall­y a dual listing on the Nasdaq exchange in Stockholm, where the company is based.

It was last valued at $8.53 billion, according to venture capital market research firm CB Insights. That valuation alone would make a flotation Europe’s biggest technology startup listing since the market launch of German e-commerce investor Rocket Internet in 2014.

While still losing money, Spotify has posted rapid subscriber growth since it was created a decade ago by Swedish founders Daniel Ek and Martin Lorentzon.

Following its announceme­nt on Thursday that it had reached 50 million paid subscriber­s, Ek made a point of retweeting a comment from Wall Street media analyst Rick Greenfield that pointed to how Spotify was adding subscriber­s at an increasing­ly rapid rate.

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