New York Post

Terminal cutters a headache for B’berg

- By KEVIN DUGAN kdugan@nypost.com

Bloomberg, the financial media giant selling $24,000-a-year terminals, saw sales of its ubiquitous black-and-orange screens fall for the second time ever last year, according to a new industry report.

Terminal rentals declined by about 1 percent last year, to 324,485 worldwide, as banks downsized and cut the cord, according to a report released Tuesday by Burton-Taylor Internatio­nal Consulting.

The 2016 decline in terminal sales was only the second time in the company’s nearly 36-year history. The only other down year was 2009, during the financial crisis.

Last year, The Post reported that JPMorgan and Bank of America, two of the company’s biggest customers, were looking to cut as many as 7,000 terminals during the next three years as part of larger budget overhauls.

Bloomberg is still the biggest player in the field — with more than a third of the entire market share. The next-biggest company, Thomson Reuters, fell to 23 percent.

Despite the terminal drop-off, Bloomberg still managed to increase revenue by about 3.4 percent, to $9.2 billion — in part because of a 10 percent spike in bankers buying raw data feeds.

It isn’t clear how profitable Bloomberg is, since the company reports revenues but not costs.

One reason for the decline in terminal sales has to do with the ter- minal contracts, almost all of which are denominate­d in US dollars, three sources in the company told The Post.

The US dollar has gained so much against others that in places like Brazil — where the value of their currency has collapsed against the greenback since 2012 — terminals have effectivel­y doubled in price from only a few years ago.

Ty Trippet, a spokesman for Bloomberg, declined to comment.

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