Joe Coffee’s brewing up 4 outlets, 1st B’klyn spot

Following a caffeine-fueled investment boost from Danny Meyer’s Union Square Hospitality Group earlier this year, Joe Coffee is opening four new locations in New York.

The first opens May 1 in Bryant Park, followed by one at the Westfield World Trade Center later this month. In July, it will expand on the Upper West Side and in Brooklyn Heights.

“This is our first shop in Brooklyn, so that’s especially exciting,” said co-founder and president Jonathan Rubinstein, who launched the brand as a single West Village coffee shop in 2013.

Joe Coffee, which responsibly sources the beans that it roasts in Red Hook, currently has 14 cafes and sells its coffee to restaurants and cafes from Lilia to Bien Cuit and Arlo hotels.

The chain’s East River ferry program also launches on Monday. “By the end of the summer, Joe will be served in all 20 ferries through our friends at the New Stand,” Rubinstein said, adding that he is scouring additional Big Apple neighborhoods for expansion.

“In 2018, we also hope to select one more city outside of New York and Philadelphia to plant roots,” Rubinstein said.

With USHG’s investment, there will be synergies. At the Bryant Park location, an openair kiosk at West 40th Street and Sixth Avenue, the menu will feature sweet and savory pastries and ice cream from Danny Meyer’s Public Fare, a seasonal eatery in Bryant Park. Offerings will include Italianstyle affogato, a symbiotic mix of vanilla ice cream and espresso.

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