New York Post

HOW HOTTIES IGNITED FYRE

Fest bigs' 250G for models

- By MARA SIEGLER and LIA EUSTACHEWI­CH

Fyre Festival organizers blew as much as $250,000 for just one promotiona­l photo of bikini-clad models like Kendall Jenner and Bella Hadid — as they fudged the important logistical details that ultimately led to the event’s embarrassi­ng demise.

Fyre mastermind Billy McFarland and his team squandered millions of dollars on the flashy promotions for the ultra-posh Bahamas getaway, dropping no less than $20,000 a pop for lesser-name “influencer­s,” according to Vice News.

Sources told The Post the models were offered $35,000, free tickets and a chartered flight to Great Exuma island in exchange for publicizin­g Fyre, which touted other mannequins like Emily Ratajkowsk­i, Hailey Baldwin and Alessandra Ambrosio as reps. Jenner received the hefty payday for a now-deleted Instagram post showing her and another model in bikinis with palm fronds in their faces.

Fyre’s outrageous spending began a month after McFarland first dreamed up Fyre in October.

It got to the point where there was no cash left to pay Fyre employees — or any of the vendors or musicians needed to make the event happen.

“We started getting paid [in] wires from Billy’s account, and one time [in January], we got paid in a wad of cash,” a former Fyre employee told Vice. “They didn’t have any money. They kept paying the influencer­s and the models.”

The festival was scheduled over two weekends in late April and early May — but real planning didn’t begin until late February or early March.

McFarland, a 25-year-old entreprene­ur, flew down to the Baha- mas “every other weekend for lavish vacations” on nearby islands but failed to take his latest business venture seriously.

Around March, McFarland and team members tried to secure a second round of investment­s, hinting that Fyre had already blown millions on its celebrity endorsemen­ts.

Many of the luxe amenities Fyre promised tickethold­ers were bogus — which guests realized shortly after they began pouring into the island on April 27.

The fancy “rustic lodge” villas some rented were really created as a joke — because organizers never thought anyone would rent them, Vice said. The “gourmet” fare that was promised was nixed, too, due to lack of funds.

A former Fyre employee told Vice that McFarland sold the failed festival to rapper and cofounder Ja Rule as a “pipe dream.”

Now, the two and other organizers are facing at least three lawsuits filed this week that claim the event was a scam from the start.

A Fyre spokesman didn’t immediatel­y comment.

 ??  ?? HOT SEAT: The Fyre music fest blew cash on model ads like this one with Hailey Baldwin, Emily Ratajkowsk­i, Bella Hadid, Elsa Hosk and Rose Bertram (l-r).
HOT SEAT: The Fyre music fest blew cash on model ads like this one with Hailey Baldwin, Emily Ratajkowsk­i, Bella Hadid, Elsa Hosk and Rose Bertram (l-r).

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