Reboot route to win ad loot: ABC
While Google was busy hosting its developer conference and discussing artif icial intelligence on the West Coast, broadcast TV network ABC was chatting up advertisers at its upfront presentation at Lincoln Center.
There was very little talk of futuristic tech — but plenty of reboots.
“Roseanne,” a 1980s sitcom, will return in the fall as will “American Idol” — which just said goodbye a year ago.
Both Disney/ABC TV Group President Ben Sherwood and ad sales boss Rita Ferro vowed to do better and said they had “realistic optimism” about their new fall schedule.
At their upfronts a day earlier, NBC and Fox took direct and repeated shots at Google’s YouTube and at Facebook, but ABC did little sparring — except to say that TV ads drive sales better than digital efforts.
Traditional TV and tech streamers are battling over the $72.7 billion Madison Avenue will spend on television — plus, as the networks move into streaming, the $83 billion digital advertising pie.
ABC Entertainment President Channing Dungey introduced a detailed look at the network’s offerings, including a final season of “Scandal,” the series about a crisis adviser to the White House starring Kerry Washington.
Dungey confirmed Katy Perry will be a judge on “American Idol” and ran through a series of statistics about the power of the show to sell records and trump Nielsen ratings.
The network also has a show about a young rapper who unexpectedly becomes mayor of his town in North California and struggles to figure out what to do.
The series is from Daveed Diggs, the star of Broadway musical “Hamilton.”