The man who made a 100-foot limo
Robert Strauser, aka“Limo Bob ,” holds the Guinness Book of World Records title for the longest limousine: 100 feet long and featuring a pool and helicopter pad.
Greenfield shot the car-service owner in 2008 at his Chicago office in his gilded, more-is-more glory: fur coat, stuffed animals and all.
“He’s not a rich person, but he loves bling — it’s part of his brand, and his work is about helping people show off. He wears over 30 pounds of gold and has a fur coat [pictured] that Mike Tyson supposedly gave him.” In the “Generation Wealth” book, Limo Bob tells how Tyson also gifted him with Gucci sweatpants and Michael Jordan gave him a Nike ring.
“He’s been the driver for rich people, drug dealers, rap stars and a lot of people he doesn’t even know what they do, but if you have the money to be in the limo, there you are,” Greenfield said.
“When I shot him it was after the [housing market] crash, and people weren’t sure they wanted to be in limos . . . but that was relatively short-lived.”
Limo Bob’s love of bling is also genetic, apparently.
“His son, Bobby, was in the ‘ My Super Sweet Sixteen’ show for MTV and had, like, a 15-foot-high ice sculpture of himself,” Greenfield explained. This was in addition to a red carpet for 300 guests, plus a 12foot-long birthday cake and Marilyn Monroe and Elvis Presley impersonators.