That’s show biz: Netflix prices up
It’s going to cost you a little more to catch up on the latest season of “Stranger Things.”
Starting Thursday, Netflix is increasing the price for its standard subscription roughly 10 percent to $10.99 from $9.99, the streaming giant said.
The rate for a premium subscription, which allows up to four people to watch and provides an ultra-HD picture, jumps nearly 17 percent, to $13.99 from $11.99.
The $7.99 basic plan, which does not allow for HD streaming, will not change in price.
Existing subscribers will begin to get notifications in two weeks, and will see the price hike in their next billing cycle.
In a statement, Netflix said it’s raising prices so it can “add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster.”
Netflix is aiming to spend $8 billion on content in 2018, according to chief content officer Ted Sarandos.
“Stranger Things,” an example of Netflix’ popular original programming, drops Oct. 27.
This is the third time that Netflix has hiked the price of its most popular subscription, the standard tier. In 2014 the price was increased to $8.99 from $7.99 and in 2015 it was increased to $9.99 from $8.99.