New York Post

LOTS OF NOTHING Netflix pays $500M-plus to stream ‘Seinfeld’

- By ALEXANDRA STEIGRAD asteigrad@nypost.com

Netflix just forked over more than a half-billion dollars to buy the streaming rights to “Seinfeld”... not that there’s anything wrong with that.

After losing popular shows “Friends” and “The Office” to rivals, streaming giant Netflix has inked an exclusive deal for “a show about nothing” staring comedian Jerry Seinfeld (pictured, with Julia LouisDreyf­us) and his band of misfit friends. “All 180 episodes of the Emmy-Award winning Seinfeld are coming to Netflix — worldwide! — starting in 2021,” the streaming company tweeted alongside a photo of the cast jumping around Seinfeld’s imaginary NYC apartment.

Netflix didn’t disclose how much it paid for the five-year deal, but is said to have paid “far more” than the $500 million NBCUnivers­al paid for “The Office,” and the $425 million WarnerMedi­a shelled out for “Friends,” The Los Angeles Times said, citing anonymous sources.

The move comes as Netflix faces an uptick in competitio­n from emerging rivals including AT&T’s WarnerMedi­a, Disney and Apple.

Hulu, which is majority owned by Disney, currently holds the domestic streaming rights to “Seinfeld” through June 2021. Hulu bought the rights from Sony Pictures Television, which controls distributi­on of the show, in 2015 for six years for a little over $130 million, according to a source close to Hulu.

But the show’s cult-like following didn’t pay off for Hulu, which found that “Seinfeld” accounted for less than 1 percent of its overall viewership, sources said.

The proceeds will be divvied up by WarnerMedi­a, CBS, Seinfeld and his co-creator, Larry David, after Sony takes its cut as distributo­r, the LA Times said.

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