‘BAD LUCK BRIAN’ MAKES GOOD

His real name isn’t even Brian.

For Kyle Craven, what started out as a goofy prank turned into an unshakable cyber persona.

“I was a kid who didn’t take school seriously,” Craven, 31, admitted to The Post. “I got in trouble a lot.”

Ahead of picture day in 2007, Craven, then a high school junior, purchased a cheesy plaid sweater vest from a local thrift store in Akron, Ohio. And the rest is viral history. “Before I took the photo, I put [the vest on], rubbed my eyes and made this stupid grin,” recalled the married father of two, a project manager for a family-owned construction company. “It was excellent.”

But the school’s principal didn’t find it funny. Craven was told his silly snapshot wouldn’t be published in the yearbook, and that he had to pose for retake pictures the next day. Craven complied. But not before making it his Facebook profile pic.

It wasn’t until 2012, during his fourth year in college, that his mug became globally synonymous with bad luck.

“You had Overly Attached Girlfriend and Scumbag Steve, but at that time, there weren’t any memes that symbolized bad luck,” he said. “I think that’s why it caught on.”

Since then, Craven’s meme has afforded him a meeting with Snoop Dogg, a feature in a McDonald’s commercial and a spot on a wall in a museum in Switzerland.

“If [becoming a meme] never happened, [my life still] would have been OK,” said Craven, who recently sold the rights to his “Bad Luck Brian” picture as crypto-art for $36,000.

“But it definitely added a really cool aspect to my life.”