New York Post

CASHING OUT

-

Follow the money. That was the message of the improvised video Durrell “Relly B” Smylie shared on his Instagram in late 2020. Little did he know that his 35-second clip, solely meant to promote the car dealership he worked for at the time, would earn him a place in the social-media hall of fame.

“’Where the money resides, where the money resides.’ It’s a slogan that I have been saying for almost a year,” Smylie, 24, told The Post.

He chanted that snappy catchphras­e while climbing out of the trunk of a Honda Pilot EX-L at a Baton Rouge, La., dealership. The jingle, recited over a funky beat, detailed the financial perks of buying a car from him.

“It was a slow day, and my manager told me to make a [marketing] video,” Smylie said.

“I made the video, I posted it on social media and it got a few laughs and a few likes,” he said.

But once singer Saweetie came across the clip and shared it on her official Instagram profile in December, Smylie’s melody became the mantra for the new year.

“Megan Thee Stallion is always reposting it,” he said, noting that the singer belted out his trademark phrase while celebratin­g her first-ever Grammy Award wins this month.

The NFL tapped Smylie to appear in its Super Bowl TikTok tailgate in February. He has also inked a partnershi­p deal with Cash App, and has become a verified celebrity on Instagram.

And while the benefits of having meme esteem are the stuff of dreams, he said the constant attention can be a nightmare.

“People do not know how to respect personal space,” Smylie said, adding that he now has to travel with security in order to avoid overly aggressive fans.

“But I love the meme and Instafame life. Wouldn’t trade it for the world.”

 ??  ??

Newspapers in English

Newspapers from United States