‘Voltswagen’ March fools
Name-change ‘joke’ misfires
Volkswagen said a company press release that claimed the German auto giant was rebranding its US division as “Voltswagen of America” was just a joke.
Dated March 29, the release was quickly taken down from the company’s site on Monday after CNBC reported on the name change, which is a pun meant to emphasize the German automaker’s push on electric vehicles.
A Volkswagen insider had apparently confirmed to the outlet the authenticity of the release, which called the name change a “public declaration of the company’s future-forward investment in e-mobility.”
By midday Tuesday, however, officials at VW headquarters in Wolfsburg, Germany, told The Wall Street Journal that the press release and name change were merely a marketing spoof to raise awareness about the company’s first all-electric sport utility vehicle, the ID.4, which went on sale in the United States this month.
“Volkswagen of America will not be changing its name to Voltswagen,” a spokesman confirmed to The Post on Tuesday. “The renaming was designed to be an announcement in the spirit of April Fool’s Day.”
Adding to the confusion, the rogue press release, which had been taken down from VW’s US media relations site on Monday, was reposted early on Tuesday with a new date of March 30 despite the pushback from headquarters.
The release quoted Scott Keogh, president and chief executive of Voltswagen of America, saying: “We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere.”
On Tuesday, Keogh’s Twitter account pushed the new name again despite widening confusion over the Monday press release, according to reports.
Volkswagen has been making a strong push into the electric-car space. Earlier this month, the automaker held a “Power Day” to discuss its EV technologies.
The company also announced goals of significantly increasing sales of electric vehicles through the end of the decade, adding that it expects more than 70 percent of its Volkswagen brand’s European sales to be EV’s by 2030.
Shares of the automaker climbed 10 percent in Frankfurt Tuesday.