Comic invests in car firm
Actor and comedian Kevin Hart has taken a stake in New York City-based car-leasing platform Rodo as the startup announced Tuesday that it has closed $18 million in a series-B funding round.
Rodo’s an online car-leasing and -buying platform where customers can order cars without going to the dealership. Owners can also sell their used cars through the platform.
The latest funding round was led by Mount Laurel, NJbased Holman Enterprises and New York-based investment firm Evolution VC Partners.
IAC and Kevin Hart’s HartBeat Ventures also joined the round, as well as auto-industry veterans Mack and Franklin McLarty and Ken Schnitzer, former chairman of Park Place Automotive Group.
“Our team is passionate about cars and wants to support platforms with transparency and an easy-to-use format that gives power back to the consumer,” said Robert Roman, president of HartBeat Ventures. “We believe Rodo does this. It’s a game changer!”