Ho, ho, no! Holiday toy hikes

Cash-strapped parents had better brace for rising toy prices this holiday season — and the hikes could be significant, the two biggest toy manufacturers warned this week.

Ynon Kreiz, chief executive of Barbie maker Mattel, said on an earnings call this week that the El Segundo, Calif.-based company is “managing through global supplychain challenges” that include higher production and shipping costs that will result in higher prices in the second half of the year.

Pawtucket, RI-based Hasbro, which makes Monopoly and GI Joe, also blamed freight costs for the coming price increases, according to chief executive Brian Goldner.

The companies didn’t say by how much prices will go up, but toy experts say a double-digit increase is likely coming.

“The CEOs with whom I have spoken anticipate price increases in the 25 percent range,” Richard Gottlieb, head of Global Toy Experts, told The Post, adding that his conversations have been with both public and privately held companies.

Most of the increases will be on brand-new products, including toys tied to new movies, according to BMO analyst Gerrick Johnson.

“That’s the easiest way to sneak price increases through,” he said.

New merchandise, however, represents about 70 percent of the toy aisle, while classics like Monopoly, Lincoln Logs and Matchbox cars are less likely to cost more, Johnson said.