Reporter: Why Dems Are Losing ‘Tejanos’

In a Texas Monthly essay, Jack Herrera explains why Democrats have “a deep problem in South Texas.” The GOP made huge gains among the region’s Hispanics in 2020, because “Democrats last year trotted out the sort of bilingual messaging in South Texas that has played well among Mexican Americans in Los Angeles and Puerto Ricans in New York,” while Republicans “recognized that Hispanic South Texans share many of the same values as non-Hispanic white voters elsewhere in Texas.” Quoting a GOP county chairman, Herrera notes, “Hispanic South Texans, who have long been conservative, ‘have become liberated’ to vote on their long-held beliefs.”