New York Post

Balenci-agita over $aggy pants

- Will Feuer

Demand for Balenciaga apparel has tanked after its $1,190 saggy sweatpants were dragged on social media as racist and a prime example of cultural appropriat­ion.

Demand for the Spanish fashion house fell 27 percent in 48 hours after the controvers­y erupted online, according to data from LoveTheSal­es.com, a London-based online sale and clearance outlet.

“If a brand makes headlines for all the wrong reasons, more often than not you’ll see a backlash online, which can instantly filter down to shoppers buying decisions,” said LoveTheSal­es co-founder Stuart McClure.

“Brands need to be sensitive to the entire customer base, especially in this social media arena that most fashion giants operate in today.”

The backlash began with a TikTok video probing the Trompe-L’Oeil sweats, which come with built-in boxer shorts that peak out above the waistband — mimicking the style popularize­d in hip-hop culture.

“This feels racist. This feels very racist, guys” TikTok user @mr200m__, said.

“They’ve gentrified sagging,” user @6aptiste quipped.

Ludivine Pont, Balenciaga’s chief marketing officer, defended the look on CNN as part of a style “vision” to “combine different wardrobe pieces into a singular garment.”

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