New York Post


Eyes 5M exodus


HBO is expected to lose 5 million subscriber­s when it leaves Amazon Prime Video’s streaming platform, according to a report.

Amazon sent messages to subscriber­s earlier this month that said HBO subscripti­ons would be canceled on Sept. 15, according to The Hollywood Reporter. Users would get a pro-rated refund based on their last billing cycle.

HBO, which is known for hit shows such as “Succession,” and “Game of Thrones,” is expected to provide a special offer to Amazon subscriber­s after their subscripti­ons are canceled, the publicatio­n said, citing an unnamed WarnerMedi­a executive.

A rep for the WarnerMedi­aowned HBO did not return requests for comment from The Post, nor did Amazon.

Before the cancellati­on, Prime users were able to individual­ly subscribe to HBO on the channel’s platform for $15 a month. The platform has been a big success for Amazon, which gets to offer its customers popular shows from HBO, Showtime, Starz and Sundance TV within its existing app provided customers pay an additional fee.

But that changed after WarnerMedi­a and Amazon struck a deal late last year to remove HBO from Amazon Channels in 2021.

The reason why is because WarnerMedi­a wanted HBO Max, which includes movies and shows from HBO, to become the main service for subscriber­s, so that the company could control its billing and interface rather than Amazon.

In order to ween off HBO consumers from the Amazon platform, HBO Max was offered as a stand-alone app on Amazon Fire TV devices. Existing users who bought HBO subscripti­ons through Prime Video’s channels platform were also given access to HBO Max at no additional cost. The hope was that those customers will transition to HBO Max.

Now, those HBO users will have to download HBO Max on Amazon Fire TV or other streaming devices and set up a new subscripti­on.

Since it launched in May 2020, HBO Max has become the focus for WarnerMedi­a, as the service tries to keep pace with streaming giants such as Netflix and Disney.

In July, the company said HBO Max had nearly 68 million global subscriber­s, but that’s including customers from HBO. And that’s far behind Netflix and Disney+, which have 209 million and 104 million global subscriber­s, respective­ly.

Even so, WarnerMedi­a execs have said they expect some subscriber drop-off once HBO exited Amazon.

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