Canada Goose flies into furor

Canada Goose is on the hot seat in China — again.

Customers and consumer advocacy groups in China claim that the pricey parka maker’s return policy in the country is discriminatory — and confusing at best.

The uproar started when a customer in Shanghai told local media that the company refused her effort to return a damaged $1,800 jacket she’d purchased in October. She claimed the embroidered logo was defective.

Her account went viral and attracted the ire of the Shanghai Consumer Protection Commission — just three months after the Canadian company was fined about $70,000 by Chinese government regulators for what it said was misleading advertising about its goose down.

The account about the Shanghai customer sparked a social media frenzy with some consumers calling for a boycott of the brand.

The China Consumers Association and state-run media described Canada Goose as “arrogant and superior,” according to the South China Morning Post.

And the Consumer Protection Commission held talks with Canada Goose on Wednesday, with more scheduled for next week.