‘SATC’ SPIN SIN

‘Death’ sinks Peloton

Shares in Peloton plunged 11 percent yesterday after one of its bicycles was blamed for a fictional death in the new “Sex and the City” spin-off, “And Just Like That . . .”

Spoilers ahead for anyone who hasn’t seen the muchanticipated premiere:

Chris Noth’s Mr. Big, the longtime love and now husband of Sarah Jessica Parker’s lead character, Carrie, suffers a fatal heart attack during the first episode of the new series after taking a spin class on one of the company’s pricey exercise bikes.

Following the midnight release of the episode, fans took to message groups and Twitter to wonder if the bike could induce a coronary episode.

Peloton scrambled to contain the damage, putting up cardiologist Dr. Suzanne Steinbaum — who works on Peloton’s Health & Wellness Advisory Council — to defend the company.

Steinbaum issued a statement arguing that Peloton classes may help stave off heart attacks and other health problems.

“I’m sure ‘SATC’ fans, like me, are saddened by the news that Mr. Big dies of a heart attack,” Steinbaum said. “Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars and big steaks — and was at serious risk as he had a previous cardiac event in Season 6. These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death.”

Meanwhile, “Riding his Peloton bike may have even helped delay his cardiac event,” Steinbaum defiantly declared.

Peloton’s shares rebounded slightly during the day, ending down a little more than 5 percent.

Peloton spokesperson Denise Kelly confirmed to NBC News that the company was aware one of its bikes would feature in a storyline in “And Just Like That . . .”

However, “due to confidentiality reasons, HBO did not disclose the broader context surrounding the scene to Peloton in advance.”

Analyst Simeon Siegel, with BMO Capital Markets, suggested in a research report that Peloton should probably be more careful in the future.

“Although unlikely to impact sales, it does question whether PTON is losing degrees of control over its storytelling, perhaps its greatest achievement to date,” he said. “Although all PR is supposedly good PR, it’s hard to ignore the changing tide in Peloton’s public perception.”

Meanwhile, “And Just Like That . . .” has also been hit with a barrage of criticism and negative reviews from critics and fans alike.

The Post has described the spin-off as “woke, weird and awful,” while fans have taken to Twitter to blast Big’s death.

One wrote: “Me trying to process that Big died in the first ep of ‘Sex and the City’ reboot. Can Carrie never be happy or?? We literally went through 6 seasons and 2 films of pain, drama & happy endings now this?! I’mma pretend this show never existed for my own happiness.”