It’s the end of a ‘Golden’ era
McDonald’s famous Golden Arches at one of the company’s restaurants near Moscow were yanked down Monday as the fast-food giant begins its hasty retreat from Russia following Vladimir Putin’s brutal invasion of Ukraine.
Photos taken in the town of Khimki showed the instantly recognizable logo and other signage had been removed and laid on the ground outside the McDonald’s restaurant. McDonald’s has indicated it will take similar steps at locations around Russia while shutting down operations.
McDonald’s is selling its Russian restaurants to Alexander Govor, who became a local licensee in 2015 and operates 25 locations throughout Siberia.
Govor agreed to operate the locations under a new brand, which has yet to be announced.
McDonald’s decision to pause operations in Russia earlier this year sparked fears that the company’s patents and trademarks could be under threat as Russian authorities retaliated against Western firms that exited the country.
Those fears escalated in March after a trademark filing with the Russian government from a chain called “Uncle Vanya” included a red-and-yellow logo that closely resembled McDonald’s Golden Arches turned on their side. The trademark application has since been pulled.
McDonald’s has yet to publicly address the possibility that some form of trademark or intellectual property theft could occur in Russia. However, when McDonald’s first formally announced plans to exit Russia last week, the company noted that it planned to maintain its trademark protections within the country.