New York Post

HOW TO CHANEL PROFIT

Luxe inflation win

- By ANGELA BARBUTI abarbuti@nypost.com

Oui, oui, you can beat inflation! Shrewd shoppers are snatching up Chanel purses in hopes of keeping their cash from losing value amid staggering inflation.

“My husband bought me one when he was on a business trip and he spent about $5,500 on it, and the price today for that same bag is $8,800,” said Massachuse­tts attorney Rebekka Or outside Chanel’s New York flagship store on East 57th Street.

“He bought it three years ago, right before the pandemic,” said Or, whose husband gifted her another bag for her 48th birthday while they were in town.

It’s “a nice thing” to see the value increase, said Or.

A report released last month by Credit Suisse Research Institute said the bags are one of the luxe items shoppers should snatch up “amid heightened uncertaint­y and inflation.”

“We find that Chanel handbags, traditiona­l Chinese works of art and wristwatch­es offer the best inflation protection, while fine wines, modern and contempora­ry art and American and Latin American art tend to suffer in high-inflation regimes,” the report stated.

The priciest bags by the French fashion house — launched by Coco Chanel in 1910 — are a set of four lambskin minis priced at $28,500. Tech exec Amber S. shops at Chanel four times a month, buying five bags a year.

“I feel like from a consumer perspectiv­e, there are fewer opportunit­ies to buy things that appreciate in the market. And I feel like, for me, it’s Hermes, Chanel and Rolex,” the 45year-old Upper West Sider said.

Luxury resale shops have also witnessed the frenzy. Tanya Young Williams opened Central Park Resale on West 66th in October and has already had to create a waitlist for Chanel hopefuls.

“You see people who have been collecting Chanels over the years and they want to know what’s coming in because they’re looking at the investment and hearing about the price creeping up,” she explained.

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