New York Post

THE FEDS STEP ON THE SASS

Ban snarky NJ road signs

- By DAVID MEYER

The highways are jammed with snarky road signs — and the feds don’t like it. Killjoys at the Federal Highway Administra­tion have reportedly ordered New Jersey officials to stop putting up cute and funny message boards with inyour-face safety warnings, such as: “Hold onto your butts — help prevent forest fires” and “Get your head out of your apps.”

The federal regulators came down with the ban on Wednesday, just about a month after New Jersey started putting the sassy missives up on programmab­le electronic signs around the Garden State’s many highways, according to the Philadelph­ia Inquirer.

The now-banned bulletins also included homages to Bruce Springstee­n (“Slow down. This ain’t Thunder Road”) and other attitude-laced statements like, “We’ll be blunt — don’t drive high.”

But the feds showed they were the real Boss, as they didn’t explain why they put the kibosh on the signs.

“The FHWA has instructed us to cease posting these creative safety messages,” a New Jersey DOT spokesman told the paper.

In an interview Tuesday, before the ban, NJ DOT Commission­er Diane Gutierrez-Scaccetti touted the messages as a way “to get the attention of folks on the road with messages that are quintessen­tial New Jersey — kind of in-your-face.”

“We’re meeting drivers where they are, and these messages have caught on in a big way,” GutierrezS­caccetti said, according to the report.

“The two biggest messages we want to get across are to slow down, and to obey the state’s Move Over Law . . . These messages are just one of many ways we’re trying to make our roads safer.”

Other “quintessen­tial New Jersey” bulletins included “Don’t cruise boozed,” “Hocus pocus — drive with focus” and “Nice car. Did it come with a turn signal?” (above)

The cheeky signs, transmitte­d on 215 digital signs on highways across the state, were such a hit that officials had to urge drivers not to take photos of them.

“We’re glad you’re enjoying the new safety messages, but please don’t take pictures of the VMS board while driving!” the agency tweeted on Oct. 17. “It is very dangerous and defeats the message we’re trying to drive home.”

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