THE TRAYLOR BOWL
This year, it’s not the Super Bowl, it’s ...
The Kansas City Chiefs will take on the San Francisco 49ers in Super Bowl LVIII on Sunday, Feb. 11 . . .
. . . but who cares about that? It’s Taylor Taylor TAYLOR.
Pop star Taylor Swift’s romance with Chiefs tight end Travis Kelce, both age 34, has made the hype surrounding the game — already the highest-rated TV event of year — even greater.
Already fans are checking Taylor’s flight schedule (she’ll be in the middle of an Asian tour when the game is on) and where she might be sitting (the luxury boxes already are sold out).
Will Usher do a shout-out from the halftime show? Will she film a last-minute commercial? Will the Super Bowl break a ratings record?
We’ll find out in two weeks. But in the meantime, here’s just how big the “Traylor” effect been on this year’s NFL season:
$331.5 million
“Brand value” created by Swift this season. Apex Marketing Group counted the times she was mentioned on print, digital, radio, television, highlights and social media and calculated a financial amount for each occurrence based on “reach and impact.”
Dig deep for tickets
If you’re looking for a last-minute trip to Vegas to catch a glimpse of Swift (and perhaps the game), you better be rich. The lowest-priced tickets on reseller Vivid Seats were $6,653 before fees on Monday. Lowerlevel seats started at $8,342 before fees.
‘Ruining the game!’
Not everyone is a fan of how much attention Taylor has gotten at the games. At last week’s game, a Baltimore Ravens fan yelled at her: “You’ve ruined the NFL!”
“I didn’t do anything,” Swift responded.
$7 million
The average price of a 30-second advertising spot, but they were sold out even before the Chiefs made it to the Super Bowl. Commercial costs have soared; in 2015, a 30-second spot cost $4.25 million.
Her jewelry sends a message
While cheering on boyfriend Travis Kelce against Baltimore, the pop phenom wore a custom diamond friendship bracelet that spelled out “TNT,” for Travis and
Taylor — and featured more than 4 carats of diamonds.
The custom piece is part of Wove’s collaboration with professional golfer Michelle Wie West, and a version with three letters like Swift’s retails for $5,680.
“As much as we would like to take credit for the TNT nickname, that was all Travis,” Wove lead designer Kendall Junck revealed in a TikTok video.
She also confirmed that she crafted two matching bracelets, with the daintier belonging to Swift and a chunkier version made for the 6-foot-5 player, though it’s unclear if he’s worn it out in public.
Swift also sported an EB & Co. ring ($14) featuring a tiny replica of Kelce’s jersey, along with a Mejuri ring ($598) set with a garnet in fiery Chiefs red.
Private jet hell
The city is officially fully booked for private jets over Super Bowl weekend. Slots at McCarran Airport in the city and the two nearest executive jet strips — North Las Vegas and Henderson — for Sunday night take-offs, to let attendees get home after the match, have gone.
Now one-percenters are freaking out.
“A colleague of mine owns a hedge fund in New York, he got tickets for the game and presumably spent a lot of money for them,” a private-jet insider, who works in the business, told The Post. “I was going to Vegas with him.” But there was a wrinkle: “They couldn’t find a slot and getting out on Sunday night felt risky. It’s not worth going if you can’t get home when you want to. They decided to leave the jet be and watch the game in New York.” The congestion has been fueled by the Saudi Arabianbacked LIV Golf holding its first Sin City tournament at Las Vegas Country Club in the run-up to the Super Bowl. It is scheduled to finish Saturday. The NFL also has some of the slots
reserved for teams and owners, a spokesman said.
And there is one expected Super Bowl guest who does not need to worry about a slot: Swift.
“Taylor Swift will definitely have a spot through the NFL to land, but not necessarily a place to park,” Michael Giordano, a partner at Cirrus Aviation Services, told The Post.
The tight situation is highly profitable. One private jet operator with slots told The Post he was doubling the cost of a flight from Los Angeles.
“Normally, the flight would be $22,000. On Super Bowl weekend, it’s double that: They pay $10,000 to land and I am pumping it up by $10,000 because I have the juice.”