New York Post

A LUXE LOTION CRÈMED

$7 Nivea tops $2G La Mer

- By ASIA GRACE

In the age of anti-aging, mostly everyone wants moist, supple skin — but at what cost?

A skin-care savant put designer moisturize­r Crème de la Mer, which can cost as much as $2,675 for a 16-ounce jar, up against a $7 tub of Nivea Soft.

And the results sent jaws dropping.

“To the lab!” exclaimed cosmetic chemist Carley Musleh, from London, in her explosivel­y viral experiment.

The sassy scientist, who cooked up over 4 million TikTok views on her crème comparison clip, stitched her footage alongside a video shared by Irish podcaster Annie Mac, 45. In the on-air personalit­y’s post, she claimed that Nivea’s cost-effective, super-hydrating offering was nothing more than Crème de La Mer’s lotion in different packaging.

“It is gorgeous,” raved Mac of Nivea Soft’s qualities. “It‘s funny how [packaging] and marketing can kind of change your mind about something.”

Musleh’s head-to-head evaluation basically agreed, showing after 45 minutes which balm was actually the bomb.

“In the hydration test, Crème de La Mer had an increase of 23%,” said Musleh, “whereas Nivea Soft had a 95% increase.”

She noted, however, that Nivea’s high moisture reading could be due to its high water content — “Aqua” is listed as the cosmetic’s top ingredient.

And while the less expensive item was the moisturizi­ng champion, the researcher found each salve boasted a nearly identical percentage of transepide­rmal water loss, or TEWL — the amount of water that escapes from the outermost layer of the skin.

Musleh said a higher amount of TEWL means a higher risk for dry and damaged derma.

Viral lab test results

Before concluding her investigat­ion, Musleh placed both brands under the microscope to find that Crème de la Mer is comprised of a “tight matrix” and “closely pack globules,” she said can be an “indication of good stability.” Nivea Soft was quite the opposite.

The two applicatio­ns do, however, consist of extremely similar ingredient­s.

But Crème de la Mer’s use of algae extract — said to be anti-inflammato­ry, anti-oxidative and brightenin­g — sets it apart.

“I’m buying Nivea Soft,” vowed a budget-conscious beauty buff.

“Nivea is outstandin­g!! That’s all I have ever used and I’m 50. Forget the serums and fancy stuff,” cheered a separate fan of the drugstore goody.

“La Mer is not [worth] the hype!” another said.

“I am 63 and all I ever used is Nivea,” bragged a boomer. “My skin is excellent.”

Newspapers in English

Newspapers from United States