SPORTS HIGH ‘FIVE’
Fox eyes 5M stream
The sports streaming venture formed by Fox Corp, Walt Disney and Warner Bros Discovery expects to draw 5 million subscribers in its first five years, Fox boss Lachlan Murdoch said Monday.
The new sports-centric service is expected to launch in the fall, with hopes of drawing an audience Murdoch has dubbed “cord-nevers,” referring to younger viewers who have eschewed traditional cable subscriptions.
“We’re running really hard and really fast to get the service up and running before the start of the college football season this year,” Murdoch said at the Morgan Stanley Technology, Media and Telecom Conference.
Pricing for the service — which would have rights to the National Football League, the National Basketball Association, Major League Baseball and college competitions — could be higher than what people have talked about, Murdoch added.
CNBC reported in February the yet-to-be-named service announced last month is expected to be priced at above $40 per month, adding the firms have identified a chief executive who would be named at a later date.
“This a pro-consumer package,” Murdoch said, adding the stand-alone sports streaming venture will be available to ESPN+, Hulu and Max subscribers.
“What this bundle does is put a majority of sports into one bundle. It’s an easy place for sports fans to come to.” Shake-up
The venture is intended to switch things up in the TV industry, which historically has “made life for our audiences . . . incredibly hard,” added Murdoch, who was named the sole chair of Fox and News Corp — which also owns The Post — in September.
Fox declined to comment. Disney and Warner Bros. Discovery did not respond to requests for comment.
The platform was reportedly born out of six months of talks about how to bring back sports fans who have already cut the cord.
“We believe the service will provide passionate fans outside of the traditional bundle an array of amazing sports content all in one place,” Murdoch said when announcing the platform — a venture to rival Amazon and Apple sports offerings.