BEY'S NEW PROJECT
Museum album-ad ambush
Texas hold up!
Big Apple art museums say they weren’t given a heads-up this week before Beyoncé projected advertisements from her upcoming country album across their buildings.
The Guggenheim, the Whitney, the New Museum and the Museum of Arts and Design all had imagery from the Grammy winner’s upcoming album “Cowboy Carter” beamed onto their buildings Wednesday evening.
Across the outside of the Guggenheim, the facade was lit up with words “This ain’t a country album. This is a ‘Beyoncé’ album.”
But the Upper East Side museum told The Post it was “not informed” about the publicity stunt ahead of time and “did not authorize this activation.”
“However, we invite the public — including Beyoncé and her devoted fans — to visit the museum May 16–20 when we present projections by artist Jenny Holzer . . . to celebrate the opening of her major exhibition,” it said.
The other three museums were ambushed with artwork of the 42year-old artist riding a white horse and carrying an American flag.
The Museum of Art and Design said it was “not involved in the activation” of the stunt, but was “thrilled to see Beyoncé shining a light on the importance of museums in the cultural landscape.”
The Whitney Museum, in the Meatpacking District, was also taken by surprise. Museum officials wished the singer “well with her album” and said they looked “forward to seeing her at the Whitney Biennial soon,” though it was unclear if she plans to attend.
Beyoncé and the New Museum didn’t respond to queries.
“Cowboy Carter” is set to come out Friday.