Hey, ‘Please’ pass the vino
To-go ‘wine window’ in Brooklyn
A popular New York City restaurant is turning into a literal hole in the wall — serving merlots, syrahs and other vintages through a booze-to-go “wine window,” Side Dish has learned.
Please Tell Me owners Eric Griego and Austin Woolridge have dusted off the centuries-old wine window concept as a way to increase revenue — especially when private events shut down the Williamsburg, Brooklyn, bar.
The 500-square-foot restaurant at 749 Metropolitan Ave. has 28 seats inside, and 16 seats outside. Last month, it was named one of the 10 “most fun bars in NYC” by The Infatuation.
“We were talking about the window, and we wanted to do something kitsch, like having a DJ, but our chef was adamant that we should be known in the neighborhood for our charming outdoor space — and the wine window,” Griego told Side Dish.
Griego and Wooldridge, the CEO and co-founder of Players’ Lounge, first met at a startup accelerator, Y Combinator, in 2017, before opening the restaurant last fall. Both are also part-time DJs, and their love of music is apparent at the lounge, inspired by Japanese listening rooms.
The bar holds “winyl Wednesday’s” — a combination of wine and vinyl, where they introduce lesser-known blends like Japanese syrahs and Mexican merlots.
Their new wine window will be open on weekends from brunch through dinner starting April 10. Prices will range from $9 a glass for house wines to between $10 and $15 for organic wines.
To avoid breaking the city’s open-carry laws, the bar will serve wines in sealed cups.
Patrons who order a vino-to-go from the window will also be required, by state law, to order small bites, which will include charcuterie-style sandwiches.
The restaurant’s famed craft cocktails will not be available for takeout orders.
“We want the window to have a fairly quick turnaround. We aren’t a mixology bar, but our cocktails are still pretty involved,” Griego said.
Wine windows, or buchette del vino, were borne out of necessity in the 1600s when Florence was ravaged by the plague — and replicated during the COVID pandemic when New York State approved a drinks-to-go law to help restaurants stay afloat.
But it wasn’t until 2015 that three Florentines launched the Associazione Buchette del Vino.
About 150 exist in Florence’s old city, while another 100 or so are in Tuscany, according to reports.
“In Florence, the wine windows are very small, only big enough to pass a hand and a glass of wine through,” Griego said.
“It was kind of like quarantine before quarantine, and we are kind of paying homage to that.”