Stealing ScarJo – & all of us
Dubious dupe no shock in this biz
THE arrogance of Silicon Valley’s tech overlords is as wide and endless as the “Sky.” We’ve seen over and over again that they are greedy pirates, capable of plundering intellectual property and the unique gifts of creative artists, photographers, musicians and writers.
The material they use to inform AI operating systems is essentially stolen booty, scraped from anyone and everyone.
Last week, OpenAI held a live demonstration to debut the new voices — Breeze, Cove, Ember, Juniper and Sky — of the company’s ChatGPT 4.0 system.
Scarlett Johansson thought Sky sounded familiar. In fact, she said in a statement on Monday, many of her friends and family members noted the similarities to her distinctly husky voice.
‘Her’ signature role
It would make sense. After all, Johansson famously voiced a virtual assistant in the 2013 movie “Her.” On the same day Sky was introduced, OpenAI CEO Sam Altman tweeted, simply, “her.” There’s just one problem. Johansson told Altman he couldn’t use her pipes for the project. “When I heard the released demo, I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine that my closest friends and news outlets could not tell the difference,” the actress said in a statement provided to Page Six.
The actress explained that Altman had initially reached out, wanting her to voice it because she “could bridge the gap between tech companies and creatives and help consumers to feel comfortable with the seismic shift concerning humans and Al. He said he felt that my voice would be comforting to people,” her statement said.
“After much consideration and for personal reasons, I declined the offer.”
Told “no,” did Altman throw a Veruca Salt tantrum and take what he wanted anyway? Johansson certainly thought so, and felt strongly enough about it that she was “forced to hire legal counsel.”
Denial and desist
The company has denied that Sky was based on Johansson, claiming it was the work of an actress they were unwilling to name in order to “protect [her] privacy.”
But Altman still apologized and the company unplugged Sky.
“In a time when we are all grappling with deepfakes and the protection of our own likeness, our own work, our own identities, I believe these are questions that deserve absolute clarity,” Johansson added of her quest to get an answer on how this happened.
There are many ways in which AI can be a force for good, including early cancer detection.
But we’re seeing the dark side of it — and it doesn’t bode well for national security, objective truth or individuals’ likenesses or creative contributions.
Just ask Katy Perry. She did not attend the Met Gala earlier this month, but you wouldn’t know that if you saw the images of what looked like the singer at the event that circulated on social media.
They were AI-generated. To create them, an AI tool stole actual images from photographers who have previously snapped Perry and the Met Gala. Stole their work. Essentially, stole money from them.
The fakes were so good, they even duped Perry’s mom.
Toxic possibilities
Don’t forget the AI-porn deepfakes of Taylor Swift, released in January, that renewed calls for government regulation.
Then there’s Drake and The Weeknd, whose hit “Heart on My Sleeve” went viral in April 2023, garnering millions of plays across TikTok, Spotify and YouTube. The song was eventually removed because, it turns out, it was not made by either of the artists. It was an AI joint.
All of this is just a harbinger of things to come. In this brave world of artificial intelligence, where any bizarre sci-fi scenario can be generated by machines, permission doesn’t matter.
Big Tech doesn’t want to pay painters, photographers, fiction writers or journalists. They don’t respect people who create anything. Google is introducing a new version of its search engine that doesn’t actually link to anyone else’s work. It just summarizes everything. No one profits but Google.
Nothing is sacred. Nothing truly belongs to you anymore. It’s all belongs to the tech vampires if they so desire it. People like Swift and Johansson have the muscle and the means to protect themselves.
The small fries do not.