SF Chron­i­cle boosts real es­tate por­tal tra c with new plat­form

Newspapers & Technology Magazine - - Front Page -

With the grow­ing trac­tion of sites like Redfin and Zil­low, news­pa­per pub­lish­ers have been forced to think out­side the box when it comes to driv­ing traf­fic to real es­tate list­ings. While smaller news­pa­pers can scarcely com­pete with sites like these, larger pub­lish­ers are still jostling for po­si­tion as the go-to real es­tate re­sources in their com­mu­ni­ties. Thank­fully, news­pa­per soft­ware ven­dors are an­swer­ing the call to help news­pa­pers com­pete.

The San Fran­cisco Chron­i­cle is among the pub­lish­ers vy­ing to re­main com­pet­i­tive in the real es­tate space. The pub­lisher went live with a new real es­tate plat­form this spring on its SFGate.com por­tal, which the ven­dor of the app said has helped the pub­lisher double traf­fic to its list­ings.

The En­clo­sure.io so­lu­tion from Ad­vanced In­ter­ac­tive Me­dia LLC is cloud-based and built on the Trans­parensee Dis­cov­ery Search En­gine, which har­nesses ge­og­ra­phy, rel­e­vancy, and user-based cus­tomiza­tions.

With the plat­form, the new SFGate.com Real Es­tate site of­fers a re­spon­sive user ex­pe­ri­ence re­gard­less of a desk­top or mo­bile de­vice’s screen size or op­er­at­ing sys­tem.

En­clo­sure.io pro­vides a fast, vis­ual map­ping and data-rich search ex­pe­ri­ence, AIM said, to boost traf­fic and au­di­ence en­gage­ment for pub­lish­ers and the agents, bro­kers and builders they work with.

“Their in­no­va­tive prod­uct ap­proach pro­vides en­gag­ing func­tion­al­ity to home and rental search­ing,” the Chron­i­cle’s Se­nior Vice Pres­i­dent of Ad­ver­tis­ing Ginger Neal said in a state­ment. “The con­tent in­te­gra­tion and fea­ture pre­sen­ta­tion bet­ter serves lo­cal agents and bro­kers try­ing to reach and en­gage with our au­di­ence and pro­vides the com­pet­i­tive set and util­ity to com­pete as a true real es­tate ver­ti­cal.”

En­clo­sure. io of­fers a plug- and- play op­tion for lo­cal me­dia com­pa­nies to im­ple­ment real es­tate list­ings. The plat­form helps pub­lish­ers strate­gize, de­sign and de­ploy real es­tate list­ings. The de­sign, func­tion­al­ity, lay­out, color scheme, and other fea­tures on the page can be ar­ranged to meet a pub­lisher’s pref­er­ences and spec­i­fi­ca­tions.

Pub­lisher data is in­te­grated with the En­clo­sure plat­form and en­gi­neers pro­vide sup­port to im­ple­ment changes as re­quired by the news­pa­per’s site or the plat­form it­self.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.