Tri­bune Pub­lish­ing ex­tends part­ner­ship with Ta­boola

Newspapers & Technology Magazine - - Vendor News -

Dis­cov­ery plat­form Ta­boola has an­nounced an ex­clu­sive three-year part­ner­ship with Tri­bune Pub­lish­ing Com­pany, bring­ing the Ta­boola Feed to Tri­bune Pub­lish­ing’s dig­i­tal au­di­ences. e deal builds on an ex­ist­ing part­ner­ship be­tween Ta­boola and Tri­bune Pub­lish­ing with the goal of in­creas­ing user en­gage­ment and gen­er­at­ing rev­enue across its dig­i­tal port­fo­lio, ac­cord­ing to a re­lease from Ta­boola.

Un­der the part­ner­ship, Tri­bune Pub­lish­ing will launch the Ta­boola Feed on all dig­i­tal prop­er­ties, which in­clude the Chicago Tri­bune, the Bal­ti­more Sun and the Or­lando Sentinel.

Tri­bune Pub­lish­ing’s New York Daily News was the rst pub­lisher part­ner to test Ta­boola Feed on mo­bile and desk­top in May 2017.

Ta­boola Feed is a ver­ti­cal-scrolling feed that en­ables users to ac­cess con­tent in­clud­ing ar­ti­cles, in-feed video, app down­loads, premium con­tent and more on mo­bile web and in-app. Sim­i­lar to how peo­ple ex­pe­ri­ence so­cial net­works, Ta­boola Feed en­cour­ages au­di­ences to stay en­gaged on a pub­lisher’s site by scrolling through a per­son­al­ized stream of con­tent, video and other ex­pe­ri­ences the user might be in­ter­ested in dis­cov­er­ing next, ac­cord­ing to the com­pany.

Ta­boola is head­quar­tered in New York City.

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