ONE-ON-ONE WITH RUSS NEW­TON

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gen­eral man­ager of Bay Area Pro­duc­tion Ser­vices and in­com­ing pres­i­dent of the In­ter­na­tional News­pa­per Group con­fer­ence, re­cently spoke to News & Tech about his vi­sion for the ING 2019 Con­fer­ence. ING is a not-for-profit or­ga­ni­za­tion com­posed of in­ter­na­tional news­pa­per oper­a­tions ex­ec­u­tives and in­dus­try sup­pli­ers, which meets once a year to ex­change in­for­ma­tion.

News & Tech: What is the mis­sion of the In­ter­na­tional News­pa­per Group (ING)?

New­ton: ING serves the news­pa­per in­dus­try by pro­vid­ing the pre­miere an­nual net­work­ing fo­rum for ex­ec­u­tive-level print pro­duc­tion & oper­a­tions lead­er­ship to cre­atively ex­change best prac­tices and ac­cel­er­ate in­no­va­tion to­ward im­prov­ing pro­duc­tion, and for ven­dor peers to help en­gage, en­hance and em­power our print oper­a­tions to max­i­mize cost ef­fec­tive­ness, pro­duc­tiv­ity and profit.

News & Tech: Who should at­tend the ING con­fer­ences?

New­ton: If you are the one in your or­ga­ni­za­tion re­spon­si­ble for print, lo­gis­tics, dis­tri­bu­tion, work­flows, in­te­grated ser­vices, real es­tate/fa­cil­i­ties and more. Oper­a­tion ex­ec­u­tives con­tinue to have ex­pand­ing and evolv­ing roles with about one-quar­ter of our mem­bers now han­dling real es­tates mat­ters. Trans­porta­tion and dis­tri­bu­tion is­sues are ma­jor with ex­ec­u­tives such as my­self.

News & Tech: What is the ben­e­fit to ex­ec­u­tives?

New­ton: Since the NEXPO con­fer­ence ceased years ago, there has been no re­place­ment con­fer­ence ded­i­cated to oper­a­tions ex­ec­u­tives.

ING is the one event you must at­tend to learn how your fel­low pro­duc­tion/oper­a­tions lead­ers and sup­pli­ers are nav­i­gat­ing the sea of change af­fect­ing our busi­nesses.

All the ma­jor ven­dors at­tend the con­fer­ence too and are there to help ed­u­cate and share user ex­pe­ri­ences as well. This makes ING a great place to net­work with peers and ven­dors. If you have a project go­ing on, hav­ing all the ven­dors in one place is good. For the ven­dors, hav­ing all the de­ci­sion-mak­ers in one place is a gold mine.

At­ten­dees can have one-on-one meet­ings with just about all the de­ci­sion-mak­ers in the in­dus­try. Par­tic­i­pat­ing in ING’s short Fri­day evening gath­er­ing/ Satur­day fo­rum af­fords ex­ec­u­tives the chance to meet and min­gle with other ex­ec­u­tives who have sim­i­lar jobs as yours with many of the same is­sues and chal­lenges you face. And they might have fig­ured out a so­lu­tion to a prob­lem that you can use, too! Or have ideas on new rev­enue streams, or new ways of re­duc­ing costs. At the very least, get­ting to know oth­ers in the in­dus­try can come in handy when you need a part at 2:00 a.m.

An­other ben­e­fit—we have linked our an­nual con­fer­ence dates to mesh with PRINT; their show starts on Sun­day so you can stay an ex­tra day to see all the ven­dors’ equip­ment at the show. Plus, there are lots of great restau­rants in Chicago as well!

News & Tech: What’s new for 2019?

New­ton: We have en­gaged a dy­namic key­note speaker, Keni Thomas (mo­ti­va­tional speaker, singer and for­mer Army Ranger). Every mem­ber of the ING board of di­rec­tors is work­ing on a sub­com­mit­tee with the goal of mak­ing this the big­gest, best ING pos­si­ble in 2019. We have al­ready se­cured over $30,000 in ven­dor sup­port and we haven’t launched our real ef­fort in this area yet.

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