Newspapers & Technology Magazine - - Contents - ▶ NeWS & Tech staff re­Port

The WAN-IFRA Expo in Ber­lin marked the first pub­lic un­veil­ing of the com­bined Newscycle So­lu­tions and Infomaker or­ga­ni­za­tions. Newscycle ac­quired Infomaker in July, mak­ing the Infomaker Open Con­tent plat­form the cor­ner­stone of the com­pany’s next-gen­er­a­tion con­tent man­age­ment strat­egy.

“We were pleased and im­pressed with the pos­i­tive re­cep­tion the Infomaker plat­form re­ceived from WAN-IFRA DCX at­ten­dees,” said Pe­ter Marsh, Newscycle’s vice pres­i­dent of Mar­ket­ing. “We aimed to show de­ci­sion-mak­ers in news­rooms and dig­i­tal oper­a­tions how easy the Infomaker sys­tem is to in­stall and use. The plat­form is ex­ten­si­ble, which means that pub­lish­ers can quickly add their own mod­ules and third-party ap­pli­ca­tions into an in­te­grated news­room en­vi­ron­ment.”

Based in Kal­mar, Swe­den, the Infomaker team forms the Con­tent Lab within the larger Newscycle global or­ga­ni­za­tion. Seven of the largest me­dia houses in the Nordic coun­tries use Infomaker’s dig­i­tal tools for con­tent cre­ation, plan­ning and pro­duc­tion. In ad­di­tion, over 90 per­cent of the news me­dia com­pa­nies in Swe­den are Infomaker cus­tomers.

Un­der Newscycle, with head­quar­ters in Bloom­ing­ton, Min­nesota, the Infomaker team will con­tinue to fo­cus on dig­i­tal-first con­tent man­age­ment, de­liv­er­ing to the mar­ket so­lu­tions for dig­i­tal pre­sen­ta­tion, de­cou­pled con­tent stor­age and de­liv­ery, and cre­ate-once-pub­lish-any­where work­flows.


“We were com­pelled by much of the feed­back we re­ceived from news­room ex­ec­u­tives who have im­ple­mented the Infomaker suite,” said Marsh. “One news ed­i­tor from Swe­den told us, ‘The first ques­tion from re­porters used to re­volve around for­mat­ting is­sues: How would their ma­te­rial be pub­lished in the print ver­sion; what was the word-count limit; and what was the plan when it came to pho­tos? They don’t pose these types of ques­tions any­more. In­stead, they fo­cus on the jour­nal­is­tic con­tent right away.’”

Over the com­ing months, Newscycle plans to de­liver even closer in­te­gra­tion be­tween the Infomaker sys­tem and Newscycle’s ad­ver­tis­ing and sub­scrip­tion plat­forms. “To steal an ice hockey metaphor, we are al­ways try­ing to skate to where the puck is head­ing,” said Marsh. “As news me­dia com­pa­nies around the world con­tinue to rely on au­di­ence rev­enues as the key to fu­ture dig­i­tal growth, we want to in­vest in tech­nolo­gies that deepen sub­scriber en­gage­ment, pro­vide bet­ter an­a­lyt­ics, and cre­ate new mon­e­ti­za­tion op­por­tu­ni­ties via per­son­al­ized ad­ver­tis­ing and tar­geted sub­scrip­tion mod­els.”

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