Newsweek

COME FOR THE ENERGY, STAY FOR THE OPPORTUNIT­Y

The historic and vibrant city of Memphis is also a fast-growing center for business and jobs

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Always a city that has punched above its weight in music, travel and the arts, Memphis is approachin­g its 200th anniversar­y in 2019 as a business destinatio­n that can compete with any other location in the country.

Rated by Forbes as the fourth happiest city in which to work anywhere in the US, and by Wallethub as number seven for entreprene­urs starting a business, Memphis is embarking on its third century with a thriving economy and a renewed sense of energy and optimism.

“Our vision is simple: to make Memphis the easiest, friendlies­t city to do business with in America,” says Richard W. Smith, the Chairman of the Greater Memphis Chamber and the President and CEO of Fedex Trade Networks.

“We don’t have all the amenities of better funded, bigger cities, so we have to push a little harder and incentiviz­e companies more. We embrace that assertiven­ess in order to succeed.”

As a leading executive at logistics company Fedex, the largest single business in Memphis, Smith has a unique perspectiv­e on the competitiv­e advantages of operating in what is Tennessee’s second largest metropolis behind the state capital Nashville. Foremost among the benefits of a base in Memphis are the so-called Four Rs of runway, river, rail and road: perhaps no other city in the country is as well located and as well connected as Memphis, standing at the heart of an integrated transport network consisting of airplanes, trains, ships and trucks. Add Fedex itself into the mix and the result is a logistical advantage that is proving irresistib­le not just to transport companies but to manufactur­ers, medical device specialist­s and any business looking for headquarte­rs and back offices in the center of the country.

Combine these benefits with minimal taxes, a low cost of living, high quality of life and generous incentives to investors, and it is little surprise that increasing numbers of businesses are choosing Memphis with the city’s revitalize­d downtown area. In 2017, Memphis fought off competitio­n from outside the state to bring the home and office cleaning giant Servicemas­ter into the downtown area. “Servicemas­ter’s choice of Memphis clearly illustrate­s our city’s momentum,” Mayor Jim Strickland says. “That Servicemas­ter decided the best place to build its future is in downtown Memphis shows how the future of our city—particular­ly our core—is bright.

“We now have about $11 billion invested in recently completed, ongoing or about to begin developmen­ts in the Memphis area.”

It is not only big businesses and establishe­d brands who are moving to Memphis. According to a survey from 2017, Memphis has the fourth fastest growing population of millennial­s in the country. Moreover, thanks to supportive policies from local authoritie­s and the business community, it is a recognized center for black-owned businesses and minority enterprise­s, as well as a model city for equitable economic developmen­t.

Finally, the combined efforts of the state legislatur­e, city hall and local business leaders to reform education have helped develop a large and talented labor pool. Educationa­l institutio­ns in the city are working closely with businesses to train Memphis’ young and dynamic residents in skills for blue-collar and white-collar jobs. For Memphians of all background­s and races, the prospects and opportunit­ies of the future seem more promising than ever before.

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