Automotive Consumer Awards
Newsweek recognizes America’s favorite brands—the ones consumers most want to buy and the ones they actually drive— according to demographics.
recognize America’s favorite vehicle brands. The survey, a collaboration between Newsweek and Technometrica, ranks automotive brands that consumers most want to buy and those they are currently driving most often. We also assessed brand loyalty—when a consumer’s most desired vehicle brand is also the brand the person drives the most.