▸ METHODOLOGY
For the first time, Newsweek, in collaboration with market research partner Statista, recognizes America’s Most Trusted Companies in 22 industries according to U.S. residents’ evaluations.
The Most Trusted Companies have been chosen based on a holistic approach to evaluating trust. The three main public touchpoints of trust have been considered: customer trust, investor trust and employee trust.
The analysis followed a three-step process: 1 _ Market definition: All stock listed companies headquartered in the U.S. with revenue over $500 million have been considered in the study.
2 _ Extensive survey: The basis of the analysis is an independent survey from a sample of about 50,000 U.S. residents, who rated companies they know in terms of all three touchpoints of trust. A total of 110,000 evaluations of companies were submitted. The field period ran from June 28 to August 13, 2021.
3 _ Vetting of companies: A detailed check for scandals has been carried out. Companies that were involved in any recent scandals or lawsuits relevant to a dimension of trust have been excluded from the analysis.
The top list is sorted and presented by industries. For a full methodology see newsweek.com/mtc-2022