Newsweek

▸ METHODOLOG­Y

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For the first time, Newsweek, in collaborat­ion with market research partner Statista, recognizes America’s Most Trusted Companies in 22 industries according to U.S. residents’ evaluation­s.

The Most Trusted Companies have been chosen based on a holistic approach to evaluating trust. The three main public touchpoint­s of trust have been considered: customer trust, investor trust and employee trust.

The analysis followed a three-step process: 1 _ Market definition: All stock listed companies headquarte­red in the U.S. with revenue over $500 million have been considered in the study.

2 _ Extensive survey: The basis of the analysis is an independen­t survey from a sample of about 50,000 U.S. residents, who rated companies they know in terms of all three touchpoint­s of trust. A total of 110,000 evaluation­s of companies were submitted. The field period ran from June 28 to August 13, 2021.

3 _ Vetting of companies: A detailed check for scandals has been carried out. Companies that were involved in any recent scandals or lawsuits relevant to a dimension of trust have been excluded from the analysis.

The top list is sorted and presented by industries. For a full methodolog­y see newsweek.com/mtc-2022

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