Methodology
The America’s Best Petcare
Brands 2022 rankings were identified from the results of an independent survey of over 20,000 u.s. pet owners who have either made purchases, used services or gathered information about relevant products or services in the past three years. Respondents evaluated several brands; in total more than 100,000 evaluations were collected. the awarded brands each received on average 60 evaluations each from respondents.
The survey was conducted on petcare products and services from 68 categories, providing results for a broad-spectrum of product experiences in a wide variety of categories. For each category, the most relevant brands were included in the scope of the survey according to reputation, turnover or market share. ▸ In the product categories: Availability in multiple (online) retail platforms or via their own u.s.-based web shops are a basic requirement. ▸ In the brick-and-mortar categories: Only retailers and service providers present in at least two census regions have been included in the list. ▸ In the online categories: Only retailers and service providers that are predominantly present online are eligible for the list.
For retailers and service providers with an online presence and store networks, only the core business was considered.
In total, the survey took an average of 9-10 minutes to complete, and the field period ran from May to June 2022; we also considered evaluations from last year’s survey for America’s Best Petcare Brands 2021. the top three or five brands are awarded in each category, depending on how many eligible brands there were for each category.
The final assessment and rankings were based on: ▸ The likelihood of recommendation: “On a scale of 1-10 how likely is it that you would recommend the selected brand to friends and family?” (50 percent of the final score). ▸ Five Evaluation Criteria (50 percent of final score)
1. Trust: Measures whether respondents trust that a brand is safe and effective for their pets (weighted 22.7 percent).
2. Quality: Measures the overall quality of products/services received (weighted 20.1 percent).
3. Transparency: Measures whether a brand provides the respondents with all necessary information regarding its products and services (weighted 17.5 percent).
4. Innovation: Measures whether the brand continues to come out with new products or engaging marketing and communication (weighed 15.6 percent).
5. Value for Money: Measures the quality of product in relation to the price paid for it (weighted 24.1 percent).
The survey was conducted using online access panels, providing a representative sample of about 20,000 American pet owners, who had made a purchase, used a service or gathered information about a brand or product in the past three years. Each of them gave an evaluation of several brands; in total, more than 100,000 evaluations have been collected. An online access panel is a sample group set up by a survey company and available for custom-built surveys. People register and agree to take part in online surveys.
The brands awarded were required to reach a threshold of evaluations to be valid for the ranking.
The ranking covers all kinds of animals.
DOGS ..................................... 37% CATS ..................................... 24% MIXED .................................. 17% RODENTS ................................ 5% BIRDS ...................................... 5% REPTILES ................................ 6% FISH ......................................... 6%
The rankings are composed exclusively of petcare brands that are eligible regarding the scope described here. A mention in the ranking is a positive recognition based on pet owner recommendations and publicly available data sources at the time. the ranking is the result of an elaborate process which, due to the interval of data collection and analysis, reflects the last three calendar years. Furthermore, events after May 31, 2022, and/or pertaining to individual persons affiliated with the petcare brands were not included in the metrics. As such, the results of this ranking should not be used as the sole source of information for future deliberations. the information provided in this ranking should be considered in conjunction with other available information about petcare brands. the quality of petcare brands that are not included in the rankings is not disputed. statista does not take any responsibility for the correctness and completeness of the information.