THE POLLING OF CATEGORY shoppers and service customers was conducted via online survey following regular market research best practices. All voters were screened for participat­ion in the specific category before voting by naming (unaided) the brand they trust most.

Respondent­s were recruited via personal invitation from multiple panel sources and weighted to a national profile to ensure a broad sample representi­ng a true cross section of American adults. Respondent­s could only contribute one response per category and there was no path for any brand to direct respondent­s to the survey to influence the results.

The highest share of citations as Most Trusted brand in each category determined the winner. The margin of victory over the runner-up brand must exceed 3 percent or a tie is declared. Brands must exceed a minimum threshold of citations to be declared a winner.

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