The 2023 ranking of America’s Best Loyalty Programs


was compiled based on the results of an independen­t survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the U.S.

Customers were given the opportunit­y to evaluate various loyalty programs: about 16,000 evaluation­s were collected. The survey period ran from October to November 2022.

We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands.

The survey was conducted on retailers and service providers from 32 categories, providing results for a broad spectrum of loyalty programs in traditiona­l retail, online retail and service segments. The awarded loyalty programs each received an above average overall score.

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