AMERICA’S BEST HOME
and Garden Brands for 2023 were chosen based on over 2 million relevant online reviews and ratings written between January 2020 and January 2023. The top 401 brands were awarded across 84 unique home and garden categories.
The ranking was created using both ratings and written online reviews about a variety of home and garden products. The written reviews were analyzed using a sentiment analysis approach that identified and extracted relevant information from the written reviews and examined the expressed opinions and feelings about the products. This type of analysis dives deeper into reviews than ratings alone by identifying keywords and phrases that indicate specific attitudes, emotions and opinions toward a product.
Then, a text analysis categorized the reviews as positive, neutral or negative. For each category, nine product-specific aspects were selected and analyzed to create an overall score for each distinct brand. The weight of each aspect in the overall score differed between categories depending on the importance of the aspect (e.g., safety was given more weight in the power saw category than in coffee makers).
The nine product specific aspects are:
1 _ Performance 2 _ Convenience 3 _ Experience 4 _ Value for money 5 _ Quality 6 _ Design 7 _ Service 8 _ Safety 9 _ Setup
Data Collection:
Collection of over 5 million online reviews and star ratings. Data collection was done from December 2022 to January 2023 and the reviews were written between January 2020 and January 2023.
Review Analysis: Analysis of written reviews based on the nine different product aspects. The importance of each aspect is individualized for each category and based on aspect frequency in all reviews within a category.
Scoring: Scoring each brand within each category. The overall score combined the final rating of the product, the weighted sentiment average and the satisfaction significance in the review dataset. The top 401 brands in 84 categories were awarded a final ranking of America’s Best Home and Garden Brands.
Data collection and analyses were done with Reqiew. A tool that interprets online reviews and turns them into valuable insights. Learn more at q.statista.com/solutions/ data-analytics/aspectbased-review-analysis/