CB Pre­ferred has new pro­gram


7hH CROd­wHOO BanNHU PUHIHUUHd RI­ficHs in BOuH BHOO and Con­shohocken have an updated web­site and new mar­ket­ing cam­paign for Coldwell Banker Pre­views In­ter­na­tional, the brand’s lux­ury home sales pro­gram.

“Coldwell Banker sells, on avHUagH, PRUH Whan $70 PiOlion in lux­ury homes ev­ery day and Coldwell Banker Pre­views prop­erty spe­cial­ists parWic­i­paWHd in PRUH Whan 13,500 trans­ac­tion sides of homes pUicHd aW $1 PiOOiRn RU PRUH in 2011,” said Dan Ca­paUR, branch vice pres­i­dent of the Coldwell Banker Pre­ferred RI­ficH in BOuH BHOO.

“2uU cHUWi­fiHd PUHviHws lux­ury spe­cial­ists rep­re­sent some of the most pres­ti­gious prop­er­ties here in Mont­gomery County and around the wRUOd,” said Shawn 7aP­maro, branch vice pres­i­dent of the Coldwell Banker PreIHUUHd RI­ficH in CRn­shRhRcNHn. “7his nHw caP­paign wiOO cer­tainly show­case their sales ex­per­tise and ef­forts.”

FHaWuUing PRUH Whan 12,000 es­tates, cold­wellbankerpre­views.com pro­vides a homepage slideshow of im­ages and video tours of list­ings from the Pre­views In­ter­na­tional net­work.

7hH wHEsiWH in­cOudHs a spH­cial lux­ury “fea­tures” search op­tion al­low­ing buy­ers to search prop­er­ties by us­ing key­words like “water­front,” “wine coun­try,” “eques­trian” and more.

7hH nHwOy dHsignHd wHEsite is view­able in many lan­guages, in­clud­ing: English, FUHnch, GHUPan, -apanHsH and Span­ish, and IHaWuUHs a ro­bust cur­rency con­verter.

CHUWi­fiHd PUHviHws agHnWs in Blue Bell and Con­shohocken will lever­age an ex­panded suite of cus­tom­iz­a­ble Pre­views mar­ket­ing ma­te­ri­als that in­clude the new look of the na­tional cam­paign. Each show­cases the ad­van­tages of Coldwell Banker Pre­views In­ter­na­tional and in­cludes prop­erty mar­ket­ing ma­te­ri­als, and an eMar­ket­ing se­ries.

7hH caP­paign in­cOudHs Pre­views Mag­a­zine, which fea­tures ex­cep­tional prop­er­ties from the North­east and EasWHUn SHaERaUd, and is dis­trib­uted three times a year to uOWUa-aIfluHnW hRusHhROds and a dig­i­tal copy is emailed and pub­lished on CBPref.com and UniqueHomes.com.

7R UHcHivH a cRpy RI PUHviHws Magaz­inH, caOO Dan Ca­paUR aW 215-641-2727 RU HPaiO DCa­paUR@CBPUHI. cRP; RU Shawn 7aPPaUR aW 610-828-9558 RU HPaiO S7aPPaUR@CBPUHI.cRP.

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