Action Track teams with Championship Energy Group
KUTZTOWN »
It just makes sense, as in dollars and “cents”.
Championship Energy Group, located in Reading, Pa., is a local affiliate of Stream Energy, a national energy company. The insanely intense competition at Action Track USA on the Kutztown Fairgrounds has often been described as “electrifying”. So it’s only natural that a national electricity supplier and a spark-igniting speedway, one that has been a lightning rod of excitement for racers and fans, strike up a merger of sorts.
Brad Reinert, the Managing Director of Championship Energy Group was thinking, “what better way to reach the masses than the wonderful world of motorsports?”
Approximately halfway through 2017, Reinert approached Action Track co-owner Doug Rose about creating a marketing program between the two entities. After many months of working out the logistics, today they have announced the marriage between Championship Energy Group and Action Track USA. Beginning immediately, the speedway will now be known as Championship Energy Action Track USA.
“We both felt this partnership was a nobrainer. This sponsorship package will not only benefit the track, but it is structured to give back to all the racers, crews, and fans,” stated Rose. “All our fans and racers use electricity and some have natural gas, too. So we have put together a great program to give back to our wonderful fans and our great racers. We all need energy, and Championship Energy’s business is selling electricity and natural gas. Together with Championship Energy Group we will be offering our Action Track fans free weekly grandstand passes, free season passes, and free Championship Energy Action Track T-shirts in return for allowing Championship Energy Group to provide them with their energy services.”
“We will be doing the same for the racers and crews, by offering $20 off their pit passes and providing free registrations,” added Reinert. “There is no other race track that we are aware of that can offer pit passes to their racers and crews for just $5.”
“This is an awesome program that Championship Energy allows us to offer” said Rose. “Brad Reinert and I have put together a 5-year program with Championship Energy. This commitment from Brad and his Championship Energy Group will give us a great platform on which to build our track’s future while offering our fans and racers huge discounts on admission prices - and they will be saving money on their utility bills at the same time!”
Founded in 2005, Stream is an electricity and natural gas supplier that has an unusual sales strategy. Instead of selling energy through conventional methods, Stream energy is sold by word of mouth. Stream is the country’s largest direct-selling electricity and natural gas supplier.